Rachel Coleman, CEO & Founder
DIVISION I COACH: TURNED ESTEEMED SOFTBALL RECRUITMENT EDUCATOR
If anyone knows what it takes to be a star student-athlete, it’s Rachel Coleman. As a former Division I player and coach and current National Fastpitch Coaches Association (NFCA) member, Rachel is committed to educating players, parents, and coaches on the softball recruiting process — providing hands-on guidance and expert training resources to help female athletes leverage their skills and talent into coveted softball scholarships.
Her accomplishments, recognition in the softball community, and pursuit of refined student athleticism and excellence have opened up doors for athletes — and her origin story is one of triumph.
STEPPING UP TO THE PLATE: Early Years
Rachel has lived and breathed softball since she was a little girl. She grew up playing on her local Little League All-Star teams, joined a travel team at age 12, started playing a National Gold Schedule in the 8th grade, and made varsity as a freshman. In high school, Rachel led her high school team from the mound to a 2008 State Championship Title.
RUNNING THE BASES: Collegiate Career
When she wasn’t playing softball, Rachel was coaching. At age 15, she started giving private lessons. Three years later, she was coaching a travel team. During her gold team tryout the coach told Rachel “You have all the qualities to become one of the top softball coaches in the country”. Rachel was wise beyond her years. She understood the game from an early age. Her destiny was clear.
Rachel was recruited to play Division I Softball at Rider University when her promising career was unfortunately cut short by a shoulder injury — but she didn’t let that stop her. Rachel transferred and started working toward her degrees in Sports Management and Coaching Science at the University of Delaware (UD) while continuing to coach a local gold travel team. As her Senior internship, Rachel became the Volunteer Assistant Coach at Kennesaw State University (KSU) under Softball Hall of Fame Coach Scott Whitlock.
After graduation, Rachel moved to the University of Tennessee (UT) to get her Master’s in Sports Management. At UT she acted as a Graduate Manager under Softball Hall of Fame Coaches Ralph and Karen Weekly, where she helped the Lady Vols make it to the 2015 Women’s College World Series. Rachel then became the Assistant Coach at UD helping the team break Delaware records and advance to the conference tournament two years in a row, while achieving the highest RPI ranking in the school’s history.
SLIDING INTO HOME PLATE: Softball Coaching and Recruiting
With her umbrella brand Rachel Coleman Sports serving as a hub for her numerous business ventures, Rachel continues to push the envelope and stay influential in the softball community in several capacities:
- Rachel is the owner of NJ-based program East Cobb Bullets – Coleman, coaching the 18U team and spearheading recruiting coordination
- Her recruiting company, softballrecruiting.com, has resulted in $10M+ in scholarships for players
- Rachel also owns East Coast Softball, which hosts the top college showcase in the region
Rachel’s drive to teach and help teammates and student-athletes alike succeed both on and off the field has not only granted her accolades and positions of leadership — it has enabled her to inspire, educate, and pave the way for new generations of softball players.
Rachel Coleman
East Coast Softball CEO & FounderÂ
If anyone knows what it takes to be a successful student-athlete, itâs Rachel Coleman. As a former Division I player, owner of a nationally ranked softball organization and influencer in the softball community, Rachel is committed to inspiring young female athletes and helping them reach their definition of personal and professional success.Â
For more than a decade, she has provided hands-on guidance and expert training resources to help female athletes leverage their skills and talent into coveted softball scholarships. While she is quite passionate about athletics, Rachelâs favorite and most important role is that of mentor, teacher, and leader.
Rachel grew up playing on her local Little League and Little League All-Stars teams, and ultimately led her high school team to a 2008 State Championship Title. Rachel also played for a national level travel softball team before being recruited to Rider University to play Division 1 softball. She graduated with a degree in Sports Management and Coaching Science from the University of Delaware where she also coached a local Gold travel and high school team. As her senior internship, Rachel became the Volunteer Assistant Coach at Kennesaw State University (KSU) under Softball Hall of Fame Coach Scott Whitlock. Rachel went on to earn a Masterâs in Sports Management at the University of Tennessee where she acted as a Graduate Manager under Softball Hall of Fame Coaches Ralph and Karen Weekly helping them advance to the 2015 Womenâs College World Series. In her first Division 1 coaching role after graduation as the Assistant Coach and Pitching Coach at the University of Delaware, Rachel helped the team break Delaware records and advance to the conference tournament two years in a row, while achieving the highest RPA and GPA rankings in the schoolâs history.
Despite her devotion to coaching and experience as a Division 1 coach, Rachelâs first love is the development of players at the travel ball level. Today, she is a well-known leader, mentor and influencer in the softball community as the owner of Stars National Fastpitch, one of the top travel ball organizations in the country. As an innovator who is committed to her playersâ success, Rachel and her team are leveraging state-of-the-art data to customize individual plans that enable her athletes to optimize their performance.Â
Under her management, Stars National won the PGF Platinum in 2021 and the JO Cup Championship in 2022 and placed in the top 25 at the 2023 Alliance Tier 1 Nationals. The organization has become a nationally ranked travel ball organization with 50+ teams with 750 student athletes earning more than $10 million in scholarships.Â
Additionally, Rachel owns East Coast Softball, the host of the top college showcase and camps in the Northeast region along with her recruiting company, Softballrecruiting.com, which has helped female athletes secure more than $20M in scholarships.
Empowering young female athletes to reach their goals at school, in sports, and in life is the true secret to Rachelâs success. As a mentor, entrepreneur and born leader, she defines winning as success and fulfillment - on and off the field. Her innovative approach to management and her commitment to mentoring coaches and student athletes is a true inspiration in the world of softball and fulfills her lifelong dream to pave the way for the next generation of softball players.
 IN THE NEWS ...
"Events Preview: Popular East Coast Softball Camps & Showcases, With Access to Beaches & Big Cities, Hits 5-Year Anniversary in â22"
"Club News: Rachel Coleman of the EC Bullets Named as New Head of Stars National Organization Effective
August 1, 2021"
"Honoring That Special Coach: We Present Our Favorite Coach Tributes from Club Players Nationwide!"
Rachel Coleman
East Coast Softball CEO & FounderÂ
If anyone knows what it takes to be a successful student-athlete, itâs Rachel Coleman. As a former Division I player, owner of a nationally ranked softball organization and influencer in the softball community, Rachel is committed to inspiring young female athletes and helping them reach their definition of personal and professional success.Â
For more than a decade, she has provided hands-on guidance and expert training resources to help female athletes leverage their skills and talent into coveted softball scholarships. While she is quite passionate about athletics, Rachelâs favorite and most important role is that of mentor, teacher, and leader.
Rachel grew up playing on her local Little League and Little League All-Stars teams, and ultimately led her high school team to a 2008 State Championship Title. Rachel also played for a national level travel softball team before being recruited to Rider University to play Division 1 softball. She graduated with a degree in Sports Management and Coaching Science from the University of Delaware where she also coached a local Gold travel and high school team. As her senior internship, Rachel became the Volunteer Assistant Coach at Kennesaw State University (KSU) under Softball Hall of Fame Coach Scott Whitlock. Rachel went on to earn a Masterâs in Sports Management at the University of Tennessee where she acted as a Graduate Manager under Softball Hall of Fame Coaches Ralph and Karen Weekly helping them advance to the 2015 Womenâs College World Series. In her first Division 1 coaching role after graduation as the Assistant Coach and Pitching Coach at the University of Delaware, Rachel helped the team break Delaware records and advance to the conference tournament two years in a row, while achieving the highest RPA and GPA rankings in the schoolâs history.
Despite her devotion to coaching and experience as a Division 1 coach, Rachelâs first love is the development of players at the travel ball level. Today, she is a well-known leader, mentor and influencer in the softball community as the owner of Stars National Fastpitch, one of the top travel ball organizations in the country. As an innovator who is committed to her playersâ success, Rachel and her team are leveraging state-of-the-art data to customize individual plans that enable her athletes to optimize their performance.Â
Under her management, Stars National won the PGF Platinum in 2021 and the JO Cup Championship in 2022 and placed in the top 25 at the 2023 Alliance Tier 1 Nationals. The organization has become a nationally ranked travel ball organization with 50+ teams with 750 student athletes earning more than $10 million in scholarships.Â
Additionally, Rachel owns East Coast Softball, the host of the top college showcase and camps in the Northeast region along with her recruiting company, Softballrecruiting.com, which has helped female athletes secure more than $20M in scholarships.
Empowering young female athletes to reach their goals at school, in sports, and in life is the true secret to Rachelâs success. As a mentor, entrepreneur and born leader, she defines winning as success and fulfillment - on and off the field. Her innovative approach to management and her commitment to mentoring coaches and student athletes is a true inspiration in the world of softball and fulfills her lifelong dream to pave the way for the next generation of softball players.
IN THE NEWS ...
"Events Preview: Popular East Coast Softball Camps & Showcases, With Access to Beaches & Big Cities, Hits 5-Year Anniversary in â22"
"Coach Spotlight: East Cobb Bulletsâ Rachel Coleman âMakes Adjustmentsâ to Turn Education & Coaching Experience into a Multi-Platform Softball Business"
